When creating your book publicity campaign, in addition to social media marketing, writing articles, and doing radio show interviews, all of which can be done decked out in jammies, remember to buzz the 90-mile radius. No you can’t wear your comfy flannels for all of it, but it can be low budget, effective marketing.
Why 90 miles? Can’t give you a page from Science Magazine on that one. Let’s chalk it up to being doable. Round trip, it’s a 180-mile drive that can be done in one day. Maybe you have a major city within 90 miles. From Tucson, where I sweat it out, Phoenix is 90 miles away, a city of over 4 million strong and a top media market. You can bet your fuzzy bunny slippers it’s worth the drive to do a TV interview!
Get out your map, your GPS, your telescocope.
- What cities and towns are within 90 miles?
- What newspapers - online and in print - circulate?
- What libraries host authors?
- What TV shows are produced?
- What about radio shows?
- What organizations might need a speaker
To be extra efficient, schedule more than one event when you’re out there - a morning TV interview, a lunch presentation, an afternoon meeting with a journalist, and a radio show interview.
Wishful thinking? Hey,you won’t know until you give it a try. (Holler if you need help with ideas.)
And remember, before you leave, throw those jammes in the washing machine.
